Apple to Launch Its First MacBook Priced Lower Than iPhone
Apple is preparing to enter the budget laptop market with an unprecedented move - releasing a MacBook priced below its flagship smartphones.
According to reports, the new device will feature an A19 Pro-level processor that is expected to surpass the performance of previous M1 chips. This marks a significant shift in Apple's product strategy, as the company has historically focused on premium-priced notebooks.
Key details about the upcoming release:
• The device will be positioned as Apple's first budget-friendly laptop offering
• It aims to compete directly with Windows-based devices in the affordable segment
• Launch is scheduled for early next year
• Expected retail price: $600 (approximately 49,000 rubles)
This strategic pivot represents Apple's attempt to capture market share in the entry-level laptop segment, which has traditionally been dominated by Windows manufacturers. By leveraging mobile processor technology in a laptop form factor, Apple may be able to offer competitive performance at a significantly reduced price point.
Related news
Try these AI tools
Discover the latest Apple products and services, including Mac, iPad, iPhone, and more at the Apple...
Explore and shop for your favorite Apple products and services directly from the Apple Store app. Av...
Distribute and test Apple platform betas with updates, feedback, and crash reporting via TestFlight.
