SSD Prices Surge Over 200% Overnight Amid AI-Driven Demand Spike
The hardware market is experiencing significant volatility as SSD prices have more than doubled overnight in retail stores, according to reports from frontline retail workers.
A Reddit user employed at Target retail chain discovered the dramatic price increase during a routine price tag audit. Consumer-grade storage drives with capacities of 1-2TB have seen prices skyrocket from $129-199 to $285-519 (approximately ₽22,000-39,000), representing an increase of over 200% in a single day.
Industry analysts attribute this unprecedented price surge to the rapidly growing demand for storage infrastructure driven by AI applications, particularly AI-generated video content and large language model deployments. The exponential growth in AI workloads requiring substantial storage capacity has created supply chain pressure, resulting in immediate price adjustments at the retail level.
This development highlights the broader impact of AI technology adoption on hardware markets and consumer electronics pricing, as enterprises and consumers alike compete for limited NAND flash memory resources.
Source: https://www.reddit.com/r/pcmasterrace/comments/1qpi7ip/comment/o29m92s/?context=3
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