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Out Of The Blue

AI eCommerce health monitoring that protects ROAS, prevents revenue leaks, and alerts in real time. No-code Shopify app; setup in under 30 minutes.

E-commerce Updated 44 minutes ago
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Out Of The Blue

Out Of The Blue's Top Features

AI-powered eCommerce health monitoring platform for revenue growth and cost reduction
Real-time alerts for revenue-impacting issues via email, Slack, and more
End-to-end monitoring of store, Shopify/Woo status, and 3rd-party adtech/martech apps (Meta, Google, Klaviyo)
Conversion funnel and event tracking across the entire customer journey
Metrics Hub with Semantic Layer for centralized KPIs and analytics
AI-driven anomaly detection and hotspot analysis for material metric movements
No-code Shopify app with setup in under 30 minutes and 24/7 dedicated support
Customer journey and attribution analytics: MTA, first/last click, touchpoints by customer
Pulse Site RCA with pixel/UTM/channel monitoring, error and asset checks, audits, and zero-noise alerts
First-party data infrastructure with lifetime ID, server-side CAPI, signal enrichment, audience sync, and activation

Frequently asked questions about Out Of The Blue

Out Of The Blue is an AI-powered health‑monitoring and revenue intelligence platform for eCommerce and D2C brands that drives top-line growth, reduces costs, and delivers actionable insights by monitoring data at scale.

It monitors your online store, eCommerce stack, Shopify status, site health, ad spend, data tracking, customer flows, and every funnel stage from ad click to checkout.

It issues instant alerts for revenue-impacting issues, detects anomalies in minutes, runs automatic root cause analysis and causal inference, quantifies impact for prioritization, prevents revenue leakages, reduces manual analytics costs, and minimizes false positives.

Benefits include incremental revenue by fixing leakages and seizing opportunities, faster detection (minutes, not days), cost reductions via automated insights, accurate forecasts, lost-sales prevention, and real-time observability for marketing and engineering teams.

Setup is no-code and zero-setup via the Shopify app—your store can be ready in under 30 minutes with just a few clicks.

Out Of The Blue was founded by Gurudev Karanth, driven by a passion for how data can accelerate growth for eCommerce and D2C brands.

Unlike Noibu’s focus on site bugs, Out Of The Blue offers broader revenue intelligence across site health, ad spend, and customer flows, with AI-generated root cause reports tying issues to ROAS and revenue impact.

Yes. Out Of The Blue provides 24/7 dedicated customer support.

Yes. You can start with a free trial through the quick Shopify app setup.

High-growth eCommerce brands and marketers—spanning roles like Head of Digital, CEO, CTO, CPO, and VP Data & ML Infra—trust Out Of The Blue for revenue protection and growth.

Out Of The Blue's pricing

Starter

$0/custom

  • Baseline core monitoring features
  • Monthly or annual subscription available
  • Usage-based overages per additional events (amount not specified)

Growth

$0/custom

  • Most popular tier
  • Up to 3 stores included
  • CDP & Advanced CAPI (Server-side Pixel, Meta CAPI+, EMQ, Edgetag, no-code GA4)

Professional

$0/custom

  • Up to 5 stores included
  • Everything in Growth
  • Sales Intelligence (path-to-purchase trends, checkout/bundling trends, P&L dashboard, retention metrics)

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Category
E-commerce
Tags
AI-powered
eCommerce
health-monitoring
revenue intelligence
Shopify
D2C brands
anomaly detection
root cause analysis
real-time alerts
ROAS protection

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