Roblox Implements AI-Powered Age Verification: 45% of DAU Verified Within First Month

Following the implementation of mandatory facial verification for platform chat access, Roblox has reported that 45% of its daily active users (DAU) completed age verification checks as of January 31. The gaming platform introduced this security measure in response to multiple lawsuits from state attorneys general concerning child safety issues.

The legal actions were initiated following investigative reports revealing that the platform potentially exposed minors to significant risks, including grooming attempts and inappropriate content. These lawsuits prompted Roblox to implement comprehensive age verification protocols across its user base.

Age Verification Process Architecture

The verification workflow requires users to:

Roblox has partnered with Persona, a third-party identity verification provider, to process the biometric data. Both Roblox and Persona implement strict data retention policies, deleting all captured images and videos immediately upon completion of the verification process.

Age-Segmented Communication System

Upon successful verification, users gain access to age-based chat functionality, which restricts communication to demographically similar cohorts. The platform has established six distinct age brackets:

The communication protocol allows users to interact with individuals within their assigned group and adjacent age brackets. For instance, users in the 9-12 demographic can communicate with their peers as well as those in the under-9 and 13-15 segments.

Verification Accuracy and Appeals Process

Users who believe their age was incorrectly estimated can initiate an appeals process through alternative verification methods, including government-issued ID validation or parental control systems that enable guardians to update their child's age information.

According to Roblox's Q4 2025 earnings disclosure, age-verified data reveals a younger demographic distribution compared to self-reported statistics. Among verified users: 35% are under 13 years old, 38% fall between 13-17 years, and 27% are 18 or older.

Advanced Fraud Detection Systems

To address potential system exploitation, including reports of age-verified accounts being sold through third-party marketplaces, Roblox has implemented continuous background verification systems. Senior Director of Product Policy Eliza Jacobs outlined the multi-layered detection approach:

"We have continuous age check systems running in the background that analyze account signals to ensure consistency between verified age and account activity. This includes monitoring game preferences, communication patterns, and keystroke analysis, as typing patterns differ significantly between adults and minors."

The platform also employs behavioral analysis, including emoji usage patterns. According to Jacobs, older demographics typically use emojis as sentence punctuation, while younger users integrate them within sentence structure. Any inconsistencies trigger additional verification requirements.

Business Implications and Revenue Optimization

CEO and co-founder David Baszucki revealed during the earnings call that age verification data has uncovered significant revenue growth opportunities. The 18+ demographic is experiencing over 50% growth and demonstrates 40% higher monetization compared to younger cohorts.

In response to these metrics, Roblox is optimizing its platform to support high-revenue gaming genres popular among adult users, including first-person shooters, role-playing games, sports simulations, and racing titles.

The company has committed to continuously enhancing its security infrastructure to address emerging threats and evolving user safety requirements.