TikTok Introduces Opt-In Local Feed Feature with Precise Location Tracking in the U.S.

TikTok has officially launched a new Local Feed feature in its U.S. application, designed to surface location-based content including travel recommendations, local news, events, retail opportunities, and dining establishments within proximity to the user's current geographic position.

The rollout follows recent modifications to TikTok's terms of service under the newly established U.S. joint venture structure, which introduced provisions for collecting precise location data from users. The company has confirmed that this enhanced location tracking capability is specifically intended to power the Local Feed functionality.

Privacy Controls and User Consent

TikTok emphasizes that precise location sharing will operate on an opt-in basis, with the default setting configured to "off." Users maintain full control over whether to enable precise location tracking. Upon initial access to the Local Feed, users receive a permission prompt allowing them to:

This implementation approach aligns with standard location permission frameworks utilized by contemporary mobile applications, providing users with granular control over their location data sharing preferences.

Content Curation Algorithm

The Local Feed employs a multi-factor algorithm to determine content visibility, incorporating:

This methodology ensures users receive timely, locally-relevant information regarding new establishments, community events, and commercial opportunities in their area.

Small Business Integration Strategy

The feature represents a strategic initiative to strengthen TikTok's small business ecosystem, positioning local enterprises both as content creators and potential advertisers. According to a 2025 Oxford Economics report, approximately 7.5 million businesses currently leverage the platform to engage global audiences, supporting more than 28 million workers.

Data from the Small Business & Entrepreneurship Council reveals compelling adoption metrics:

TikTok anticipates the Local Feed will drive increased foot traffic and revenue generation for brick-and-mortar retail locations across the United States.

Market Expansion and Availability

The Local Feed initially deployed in December to select European markets, including the United Kingdom, France, Italy, and Germany. The feature is restricted to users aged 18 and older, with location data collection limited to active app usage sessions only.

Strategic Timing Considerations

While the feature offers legitimate functionality, the timing of the precise location data request—following TikTok's U.S. ownership transition—has generated user concern. Industry observers note that simultaneous deployment of the feature and data collection request might have facilitated better user reception and transparency.