UpScrolled Surpasses 2.5M Users Amid Social Media Platform Migration Wave

Social networking platform UpScrolled has experienced exponential growth, surpassing 2.5 million registered users, according to founder Issam Hijazi's announcement at Web Summit Qatar. The platform has demonstrated remarkable user acquisition velocity following significant industry developments in January.

"We launched approximately six months ago and grew to about 150,000 users until early January. As of the last few days, we reached over one million users globally. Now, starting today, we surpassed two-and-a-half million users globally," Hijazi stated.

Platform Architecture and Value Proposition

UpScrolled positions itself as a hybrid social platform combining elements of Instagram and X (formerly Twitter). The platform's core value proposition centers on content neutrality and algorithmic transparency, claiming to avoid shadowbanning practices and selective content suppression.

During his keynote address, Hijazi criticized legacy social media platforms for:

• Monetizing user data without adequate consent or transparency

• Implementing engagement-maximizing algorithms that prioritize platform metrics over user wellbeing

• Selectively moderating content, particularly regarding geopolitical issues

• Employing unethical data practices for revenue generation

Content Moderation Challenges

User reports from various platforms have highlighted concerns regarding adult content prevalence on UpScrolled. Hijazi acknowledged these concerns, emphasizing that while the platform will not utilize amplification algorithms to promote or suppress specific viewpoints, it will implement region-specific community guidelines to ensure regulatory compliance.

The company is currently assembling a team of moderation experts to develop comprehensive content policies while incorporating user feedback into the governance framework.

Market Context and Competition

The platform's growth trajectory coincides with significant organizational restructuring within the social media landscape. In January, TikTok transitioned to a new U.S. ownership structure, with a consortium including Silver Lake and Oracle acquiring majority ownership while ByteDance retained 20% equity.

This industry shift catalyzed user migration to alternative platforms. AT Protocol-based platform Skylight similarly experienced rapid adoption, acquiring 380,000 users in the immediate aftermath of the TikTok ownership transition.

Strategic Outlook and Funding

While UpScrolled has not disclosed formal funding rounds, Hijazi confirmed active investor interest in the platform. The company faces the critical challenge of converting initial user acquisition momentum into sustained engagement through feature development and community building.

As demonstrated by established platforms like Bluesky, emerging social networks must navigate complex content moderation decisions that may generate user base friction while maintaining platform integrity and regulatory compliance.

Sources:

UpScrolled Official Website

Reddit User Discussion

Medium: One Week on UpScrolled

X User Feedback