Crypto.com Founder Acquires AI.com for Record-Breaking $70M in Cryptocurrency

08.02.2026

In a historic domain acquisition, Crypto.com founder Kris Marszalek has purchased AI.com for $70 million, establishing a new benchmark for domain name transactions. The deal, executed entirely in cryptocurrency with an undisclosed seller, significantly surpasses all previous records in the domain marketplace.

The acquisition comes with strategic timing, as Marszalek plans to launch the platform during Super Bowl Sunday, introducing a consumer-focused personal AI agent capable of handling messaging, application interactions, and stock trading functionalities.

"If you take a long-term view — 10 to 20 years – [AI] is going to be one of the greatest technological waves of our lifetime," Marszalek stated, emphasizing the strategic value of the investment.

Historical Domain Sale Comparisons:

• CarInsurance.com - $49.7 million (2010)
• VacationRentals.com - $35 million (2007)
• Voice.com - $30 million (2019)
• PrivateJet.com - $30 million
• 360.com - $17 million
• Sex.com - $13+ million (sold twice, with the second owner filing for bankruptcy during monetization attempts)

Domain broker Larry Fischer, who facilitated the transaction, emphasized the unique nature of premium domain assets: "With assets like AI.com, there are no substitutes. When one becomes available, the opportunity may never present itself again."

The acquisition aligns with Marszalek's aggressive branding strategy, having previously secured the Crypto.com domain and invested $700 million in stadium naming rights. While the return on investment for ultra-premium domains remains uncertain, the ownership of two category-defining digital properties represents a significant bet on long-term brand positioning in both the cryptocurrency and artificial intelligence sectors.

Sources:
Financial Times - Original Report
Fast Company - Sex.com Domain History

Tags: digital assets cryptocurrency AI domain acquisition Crypto.com

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