AI-Native EV Marketplace Ever Secures $31M Series A to Transform Electric Vehicle Retail

A startup called Ever has positioned itself as the definitive solution for buying and selling used electric vehicles through an AI-native platform. The company has successfully closed a $31 million Series A funding round led by Eclipse, with participation from Ibex Investors, Lifeline Ventures, and JIMCO—the investment arm of the Saudi Arabian Jameel family, known for early-stage investments in Rivian.

Ever distinguishes itself as the first full-stack, AI-native automotive retail business exclusively focused on electric vehicles, with thousands of active users already transacting on the platform. The company aims to leverage this capital injection to scale operations and expand its hybrid online-offline retail model.

Rethinking Automotive Retail Architecture

Eclipse's Jiten Behl argues that current market approaches—such as bolt-on AI tools for voice agents or scheduling optimization—represent superficial solutions rather than fundamental transformation. He draws a parallel to early EV development, comparing retrofitted combustion platforms to purpose-built electric architectures pioneered by Tesla and Rivian.

"Auto retail represents an ideal candidate for AI-driven disruption due to its process-intensive, labor-heavy, and rules-based nature," Behl explained. Traditional automotive transactions trigger hundreds to thousands of discrete actions, creating substantial friction on both buyer and seller sides.

Core Technology: Unified Orchestration Layer

Ever co-founder and CEO Lasse-Mathias Nyberg revealed that after a year of research beginning in 2022, the team developed a proprietary orchestration layer functioning as an operating system for automotive retail workflows. This platform handles:

• Appraisal processing and dynamic pricing algorithms
• Title management and documentation workflows
• Inventory management systems
• Customer data processing and transaction coordination

"Most companies utilize disparate point solutions inefficiently. By implementing a clean-sheet design leveraging agentic AI, we've created a unified customer experience that eliminates micro-frictions inherent in legacy systems," Nyberg stated.

According to company metrics, this architectural approach has enabled Ever's sales team to achieve 2-3x productivity gains compared to traditional retail operations. The resulting margin improvements can be allocated toward profitability or passed to consumers through competitive pricing.

Hybrid Retail Model

Ever operates both digital marketplace infrastructure and physical locations, recognizing that in-person vehicle inspection remains critical for many buyers—particularly first-time EV purchasers evaluating the technology transition.

Early customer feedback has shown mixed results, with some users praising the streamlined EV acquisition process while others reported communication challenges during the company's stealth phase. Nyberg acknowledged these growing pains as learning experiences, emphasizing ongoing platform flexibility improvements.

Market Positioning and Future Outlook

Despite cooling EV adoption rates in the United States, Nyberg maintains exclusive focus on electric vehicles in the near term, citing the absence of specialized EV-focused retailers. While not ruling out future expansion into internal combustion vehicle sales, the company believes significant market opportunity exists in underserved EV retail.

Behl, who spent eight years on Rivian's leadership team, expressed confidence in the long-term trajectory toward electric propulsion. He noted that digital-first automotive retailers like Carvana still command only single-digit market share, indicating substantial growth potential for platforms delivering friction-free buying experiences.

"Consumer preference will continue shifting toward digitally-led experiences that eliminate traditional automotive retail friction points," Behl concluded.