Threads Launches AI-Powered 'Dear Algo' Feature for Personalized Feed Customization

11.02.2026

Meta's social networking platform Threads has unveiled a new AI-powered personalization feature called "Dear Algo," enabling users to dynamically customize their content feeds through natural language requests.

The feature operates through a straightforward mechanism: users create a public post beginning with "Dear Algo," followed by their content preference specifications. For instance, posting "Dear algo, show me more posts about podcasts" will adjust the algorithmic feed accordingly. The customization remains active for a 72-hour period following submission.

Key Technical Characteristics:

• Implementation via public posting infrastructure

• Three-day temporal limitation on feed modifications

• Repost functionality allowing users to apply others' algorithmic requests to their own feeds

• Community-driven personalization model fostering content discovery

The public nature of the feature represents both a strategic design choice and potential user experience consideration. While Meta positions this transparency as a mechanism for community-driven content discovery, privacy-conscious users may find the lack of private customization options limiting.

According to Meta's official statement: "Threads is where you go to keep up with what's happening right now. But sometimes, what matters to you changes in an instant, and you want your Threads feed to reflect that — whether it's seeing more posts during a live NBA game or less about a TV show you haven't caught up on yet."

Competitive Positioning:

While competing platforms including X and Bluesky offer basic preference indication through 'Not Interested' functionality, Dear Algo provides proactive, natural language-based feed manipulation. This advancement positions Threads to compete more effectively in the real-time content space traditionally dominated by X.

The feature is currently available in:

1. United States

2. New Zealand

3. Australia

4. United Kingdom

Meta has indicated plans for international expansion in subsequent rollout phases.

Market Context:

The launch follows recent market intelligence data from Similarweb indicating that Threads has surpassed X in daily mobile user engagement metrics. As of January 7, 2026, Threads reported 141.5 million daily active mobile users compared to X's 125 million, despite X maintaining dominance in web-based usage.

Tags: social media Meta threads AI Feed Personalization

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